Foundations: goals, customers and positioning
Set goals and KPIs, map the customer journey and position a local business using real audience evidence.
You finish with: Two persona cards, a competitor comparison sheet and a positioning statement
Digital Marketing with AI
Practical local-business digital marketing: Google Business Profile, on-page SEO, social content, Meta and Google Search ads, consent-based email and WhatsApp, and reporting, with AI used honestly. Proposed programme; academic approval, fee and batch confirmation pending.
Explore what you’ll learn.
Plan, run and report a small local-business digital marketing programme using search, social, ads and email, with AI used honestly.
Under academic review · not yet approved by the academic headSYLLABUS OVERVIEW
A structured route through the subject
Core learning areas at a glance. Detailed units and teaching plans are in the private learning workspace.
Search visibility: maps, website and keywords
Make a local business findable through Google Business Profile, on-page SEO and keyword research.
You finish with: Keyword map spreadsheet (40 keywords grouped by intent and mapped to pages) and a six-item content plan
Content and responsible AI
Plan social content and use AI for drafts with fact-checking, privacy and honest disclosure.
You finish with: One-page AI use rules note and a claim-check log for six AI-drafted captions
Paid and owned channels
Plan Meta and Google Search ads and run consent-based email and WhatsApp follow-up with a CRM sheet.
You finish with: Lead capture form, a CRM sheet with 15 synthetic leads and a three-message follow-up sequence with opt-out wording
Measurement and portfolio
Tag, measure and report campaign results, then present a portfolio and prepare for interviews.
You finish with: Complete Local Business Growth Pack (PDF or folder), a ten-minute presentation and an interview answer sheet
Entry requirements and learning outcomes
Comfortable use of a computer, a smartphone and the internet Able to read and write simple English; Tamil and English are both used in examples No marketing or coding background is needed Synthetic or consented data only is used in the course
- Set a measurable marketing goal and the KPIs for a local business, and map its customer journey.
- Research an audience and competitors from real signals and write a clear positioning statement.
- Optimise a Google Business Profile and handle reviews honestly.
- Apply on-page SEO basics, run keyword research and read a Search Console report.
- Plan and produce a month of social content across Instagram, Facebook, YouTube Shorts and WhatsApp.
YOUR PRACTICAL PORTFOLIO
Local Business Growth Pack for a Madurai shop
Build, check and explain your work with trainer feedback. Certificate and assessment terms are confirmed by the institute.
Continue in your learning workspace
Open detailed curriculum ↗Detailed syllabus and weekly plans are available to authorised staff and learners enrolled in this course.
Before you decide
Who it is for
- College students and graduates: Commerce, BBA, arts and science students who want practical digital marketing skills and a portfolio piece before they graduate.
- Working professionals: Career changers, working professionals and small-business owners in Madurai and Tamil Nadu who want to market a business online and measure the result.
What to know first
- Comfortable use of a computer, a smartphone and the internet
- Able to read and write simple English; Tamil and English are both used in examples
- No marketing or coding background is needed
- Synthetic or consented data only is used in the course
How your learning is checked
Weekly practical deliverable reviewed by the trainer against a short checklist, plus a short weekly check of two scenario questions.
Final Local Business Growth Pack presented in ten minutes; the reviewer changes one input (for example the budget or a result figure) and the learner updates the plan live.
Suggested weights, under academic review: Weekly practical deliverables 40% · Scenario quizzes 20% · Growth pack and presentation 40%
Language
Taught in English. Practice questions and explanations are in English.
Classroom, online or hybrid delivery depends on the batch; a counsellor confirms it.
Certificate
An ADIVAS institute certificate when the course weeks and graded quizzes are complete and, where recorded, attendance is at least 75%. Anyone can verify it with its code.
Career support
For college and working learners, from enrolment until 6 months after you complete the course: a resume builder and up to 2 counsellor resume reviews, AI interview practice and 1 practice interview with a person, a Portfolio Project review, the Skill Passport and openings shared with ADIVAS. We prepare you for employment; we do not guarantee employment.
Questions about Digital Marketing with AI
- What should I know before joining?
- Comfortable use of a computer, a smartphone and the internet Able to read and write simple English; Tamil and English are both used in examples No marketing or coding background is needed Synthetic or consented data only is used in the course
- How much does it cost?
- A counsellor shares the current fee, batch timings and a suitable learning plan when you ask. Asking does not commit you to anything.
- Will I get a certificate?
- Yes, an ADIVAS institute certificate when the course requirements are met. It is not an external or vendor qualification.
- Does this course guarantee a job?
- No. We prepare you for employment; we do not guarantee employment.