AI, customers and research
Understand AI's role in sales and marketing and run verified customer research.
AI for Sales and Marketing
Plan campaigns, research customers and draft follow-ups with AI, with checked claims, consistent brand voice and measured results. Proposed programme; academic approval and batch confirmation pending.
Explore what you’ll learn.
Plan, write and measure AI-assisted campaigns with checked claims, consistent brand voice and consent-based customer data.
Proposed curriculum · academic approval pendingSYLLABUS OVERVIEW
A structured route through the subject
Core learning areas at a glance. Detailed units and teaching plans are in the private learning workspace.
Campaigns, copy and checked claims
Plan campaigns and write on-brand copy with every claim backed by evidence.
Content and customer follow-up
Produce social and visual content and accurate follow-ups and CRM notes.
Results and portfolio
Measure campaign results in rupees and present a reviewed campaign portfolio.
Entry requirements and learning outcomes
Comfortable with basic computer use, email and a browser Basic spreadsheet use (entering data, simple formulas) Use synthetic or consented data only during the course
- Explain where AI supports sales and marketing work and where human review is required.
- Research customers and markets with AI and verify themes against real evidence.
- Plan a campaign brief with budget in rupees and write edited multi-channel copy.
- Apply a consistent brand voice and check every marketing claim against evidence.
- Draft accurate sales follow-ups and CRM notes without invented commitments.
YOUR PRACTICAL PORTFOLIO
AI-assisted festival campaign portfolio
Build, check and explain your work with trainer feedback. Certificate and assessment terms are confirmed by the institute.
Continue in your learning workspace
Open detailed curriculum ↗Detailed syllabus and weekly plans are available to authorised staff and learners enrolled in this course.